Why yesterday’s CPG playbook is obsolete in the new era of retail partnership.
The CPG playbook is broken. Today’s consumers demand both value and personalization. ACPG and Grocery Consumer Report by RRD highlights that 58% of consumers now prioritize fair prices above all else. Yet, over 70% also expect personalized experiences, which generate 40% more revenue for companies that excel at it.
To win, CPGs must evolve from suppliers into strategic partners, embracing what industry analyst Circana calls "Collaborative Growth". Retailers, facing their own pressures, need partners who deliver sophisticated, data-driven category insights. With 74% of retailers already adopting AI, the CPG that brings objective, actionable intelligence will secure the most valuable partnerships. Failure to step into this consultative role is a direct path to being replaced.
Your Call to Action: The Path Forward
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