In today's fast-paced retail landscape, companies must move quickly to capitalize on emerging trends and consumer behaviors. For Kraft Heinz, a leading global food and beverage company, the ability to make timely, data-driven decisions is crucial to maintaining a competitive edge. However, like many large organizations, Kraft Heinz was grappling with outdated reporting tools and processes that couldn’t keep up with the dynamic demands of their business.
During the recent webinar, Erin Martin, Director of Category Leadership at Kraft Heinz, shared that the company needed a solution that could transform raw data into actionable insights swiftly and accurately. With an ever-evolving retail environment, the stakes were high. That’s where Nuqleous’s advanced retail analytics solutions came in.
For Kraft Heinz, having access to real-time insights was a must. The company struggled with:
These challenges were costing the business valuable time and opportunities, and they knew they needed to revamp their analytics approach to keep up.
Nuqleous’s retail analytics solution equipped Kraft Heinz with a robust reporting platform that streamlined the entire process. The platform’s capabilities included:
1. Automated, Real-Time Reporting: Kraft Heinz no longer had to wait for hours or even days to compile data manually. The advanced reporting features of the platform allowed them to generate up-to-the-minute insights that aligned with business goals.2. Customizable Dashboards: Kraft Heinz teams could now tailor reports to meet specific business questions, allowing them to focus on the most critical metrics without sifting through unnecessary information.“In Spotlight, the same set of analytics that might have taken hours before can now be generated in a matter of 20 seconds,” shared Jack Mitchell, VP of Pre-Sales Engineering at Nuqleous.
Erin Martin described the benefits:
4. Scenario Modeling for Strategic Decision-Making: The platform provided tools for “what-if” scenario analysis, enabling Kraft Heinz to anticipate potential outcomes and make proactive decisions based on solid data.“We can now really easily identify outliers that need attention, quantify the impact of those lost sales, and understand what's unique about that item's positioning.”
This flexibility allowed the team to simulate changes—such as inventory adjustments or pricing strategies—before implementation, reducing risk and maximizing ROI.
One of the critical use cases discussed during the webinar was how Kraft Heinz leveraged the reporting and analysis tools to optimize their Nil Pick data. Nil Pick refers to situations where an item cannot be found in the store to fulfill an online order, resulting in lost sales. This issue was not only affecting customer satisfaction but was also causing substantial revenue loss.
Using Nuqleous’s advanced analytics, Kraft Heinz was able to quickly drill down into Nil Pick data, identifying patterns and root causes for the lost sales. The platform’s visualization capabilities highlighted which items were most frequently unavailable, enabling the company to prioritize stock replenishment and improve shelf availability. As a result, Kraft Heinz saw a notable reduction in Nil Picks and regained significant lost revenue.
“This capability allowed us to take immediate action, adjust our inventory strategies, and ensure high-priority items were available when customers needed them,” said Erin Martin.
Key Takeaways: The Power of Speed in Decision-Making
1. Faster Reporting Means Faster Decisions: With automated, real-time reporting, Kraft Heinz can react to market changes and emerging trends almost instantaneously.For Kraft Heinz, the combination of real-time reporting, customizable dashboards, and powerful scenario analysis capabilities has redefined their approach to data-driven decision-making. By reducing the time spent on manual reporting and providing teams with immediate access to critical insights, Kraft Heinz is now positioned to make smarter, faster decisions that drive business success.
In our final blog in the series, we’ll delve into how Kraft Heinz uses Nuqleous’s user-built analytics capabilities to empower their teams to become data experts, creating custom reports and insights that are tailored to their unique needs.